Sales and Marketing Articles
Welcome to the Ink Inc. White Paper Library of sales and marketing articles. Here's where you can get advice from well-known marketing experts about the latest marketing trends and best practices. Be sure to check back as new articles are added regularly. If you'd like us to send you new articles as they arrive, you can sign up for our “E-News Alerts” in the upper right corner. If you have questions about putting the ideas recommended in these articles to work, please feel free to call our sales team at (800)-736-0608.

7 Reasons Why You Need Direct-Mail Marketing

By SCORE Archives


Here's why direct-mail marketing needs to be a part of every business's overall marketing plan. This article will inspire you and your customers. It is presented in a large format poster layout so you can output a free copy to display in the lobby of your printing firm to help you sell more printing and mail services.  

Word Count: 588           Est. Read Time: 4 minutes

The Best Advice … You Never Wanted to Hear

By Mike Stevens


“My direct mail isn't working.” I hear it about 30 times a year from printers calling to cancel their subscription to one of Ink Inc.'s direct-mail marketing products. The printer on the phone usually goes on to explain that the sales and profits they had hoped to gain through direct-mail marketing never materialized. Then they often add something like this, “I know it works for most printers, but my situation is different.”  

Word Count: 1,083           Est. Read Time: 7 minutes

Why Profit Leaders Use Direct Mail — The Missing Link for Many Firms

By John Stewart


Well-known printing industry consultant John Stewart shares why so many profit leaders use direct-mail marketing as an important component in their marketing plan. He also discusses how many printers do a lot of things the right way, but forget about one of the most important marketing tools at their disposal.  

Word Count: 1,505          Est. Read Time: 10 minutes

The Power of Nine

By Jay Conrad Levinson

An article excerpt from marketing legend Jay Conrad Levinson's book Guerrilla Marketing Attack that answers the question, “How many times do my prospects have to see my marketing messages before they will consider buying from me?” This is a very interesting study for those wanting to better understand how and why marketing works.  

Word Count: 1,234           Est. Read Time: 8 minutes

Direct-Mail Marketing Gems

By 5,000 Printers

Mike Stevens shares the “best of the best” feedback and direct mail marketing advice he and his customer service staff have gleaned from tens of thousands of conversations with the printers who have called Ink Inc., since 1988. Find out from your own peers what works, what doesn't, and what you can do to improve the response from your direct mail marketing efforts.  

Word Count: 891           Est. Read Time: 6 minutes