• We'll provide professional content for you, on time, at a cost we believe to be only about 7% to 10% of what it would take to do it in-house each month.
  • Our professional writers, editors, and proofreaders will research, write, and proof your direct mailer for you each month. After doing it for 18 years, it is still a very time-consuming process. For example, it takes us 24 hours to research, write, edit, proof, and copyfit each issue of the Printer's Press newsletter.
  • Our designers and graphic artists will keep your mailer looking fresh and clean, with eye-catching graphics and crisp, modern designs. For example, our graphic designers, illustrators, and cartoonists spend over 30 hours each month compiling the Printer's Press newsletter.
  • Our digital technicians will work with the files we produce to ensure they are press-ready. They start with the native InDesign files, convert them to Quark, and double-check every link and font to eliminate any errors or quality issues that might arise. The conversion process for Printer's Press alone requires about 3 hours each month.
  • We'll keep you on schedule. We haven't shipped our packages late in years. On-time delivery from us means no more missed deadlines for you in creating and sending your mailings.
  • We'll ensure copyright compliance. In the two decades we've been providing direct-mail marketing products, we have never had copyright violation issues. We verify our sources to ensure accuracy and copyright compliance. We don't borrow materials improperly or illegally, like many in-house publications do. (Sorry, but we all know it's done all the time.)
  • We'll protect against typos. On average, less than one typo per year makes it through to any of our seven direct-mail packages. (That's less than one typo per year for ALL seven packages, NOT one per package.) Our four-level proofing system includes a professional proofreader in Vermont, who provides a fresh set of eyes on all of our direct-mail packages.
  • We'll help you get the facts right. Content mistakes are even rarer on our packages than typos. About once every two years, we'll discover a factual error. When we do discover errors, either factual or typographic, we'll alert you to them quickly. If new artwork is required, we'll make it available for download, too.
  • Ok, we know this is a lot to read and comprehend, but it truly is incredibly complex and time-consuming to create a monthly mailer. That’s the real reason so very few printers do it — even though everyone knows it’s a good idea!
  • For a small monthly fee, we’ll do about 85% of the work for you. We’ll simplify the process so much that you’ll be able to devote more resources to the other areas of your business, while still reaping the rewards a consistent, monthly direct-mail marketing program provides.
  • Your own direct-mail marketing is the most important print job you’ll produce each month. Please plan ahead and pre-schedule time in your production area to personalize, print, and mail your marketing materials. Otherwise, your employees will always avoid working on your marketing materials, because they are “too busy” with customer jobs. As their leader, you’ll need to help them realize they’re not.
  • Keep your mailing list current and updated. Remove bad addresses and add new businesses as you go.
  • Spend a few hours each month personalizing your mailers, to optimize their impact on your particular market and customer base. Yes, we do provide generic display ads in our newsletters, but it is so much more effective when you have your own creative team spend a little bit of their time each month creating display ads that promote the specific products and services you sell. Adding your own display ads is a great way to personalize your message and improve the overall effectiveness of your direct-mail campaign.
  • Mail on time – the same time – every month. Your customers and prospects will notice your consistency in producing your own direct-mail and know they can count on you to be just as consistent in filling their printing needs.
  • If you'll determine to do your part — the 15% Factor — each month, you’ll sleep well at night, knowing you’re giving your direct-mail marketing a chance to create new opportunities for your printing business.
Coming together is a beginning, keeping together is progress, working together is success.
— Henry Ford