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ColorMattersMonthly Postcard and Website
Need to Sell More Four-Color Printing?
For 18 years, Mike Stevens and the creative team
at Ink Inc. in Fargo, North Dakota have been
helping printers grow sales through monthly
direct-mail marketing.
ColorMatters is an exciting new sales and marketing tool that is different from anything Ink Inc. has done in the past. ColorMatters is different for two reasons. First, it is the only marketing system created by Ink Inc. that is aimed at one specific niche: four-color printing. Second, it’s not just a monthly direct-mail program, but rather a complete marketing “system” that combines the synergies of direct-mail and website marketing.
Subscribers to ColorMatters will get artwork for a monthly postcard … in addition to a 27-page website. Both are specifically designed to sell four-color printing. The monthly postcards utilize the time-tested and proven ability of direct-mail marketing to create name recognition and front-of-mind awareness. Print-buyers need to think of you the next time they ask themselves, “Where can I go to buy something printed in color?”
The postcards will also direct print buyers to a 27-page website that allows shoppers to easily find what it is they need to print. Then, visitors can quickly price their own print jobs, with the ability to change quantities, paper stock, and bindery options. It’s all very simple to use, and will make buying four-color printing online a pleasant task for your prospects and customers.
- ColorMatters will help you win market share in the rapidly growing four-color printing segment.
- Notify print-buyers in your marketing area that they can buy four-color printing from you—a local source that they can trust and depend on.
- Fantastic website that provides breakthrough “instant pricing” technology.
- Creative, attention-grabbing monthly postcards that present a fresh look.
- ColorMatters is a low-cost solution.Your break-even point is less than one sale a month!
The ColorMatters Postcards are a smart new monthly direct-mail marketing system that provides you with sales-building marketing materials that are eye-catching and fun to read. Your employees will be proud to print these, and you’ll be excited as you watch the interest in your four-color/digital printed projects increase!
- Artwork available for Mac or PC
- Adobe InDesign CS
- QuarkXpress 6
- Supplied as a full-color file,
ready to personalize and print
The ColorMatters Website can be easily added to your printing firm’s existing website. There are 27 pages of beautiful graphics and content, all created to help your printing firm sell more four-color printing. You choose a unique ColorMatters Web address that will help you create a brand and develop front-of-mind awareness for your printing firm, improving your chances of creating loyal repeat buyers for customers.
- Provides breakthrough “instant pricing” technology. Your customers can easily get an estimate and then order printing online.
- Beautiful, contemporary design that is easy to navigate.
- Now you can compete with the big online printers.
- Can be easily added to your existing website, and you can go live quickly!
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Subscription Fees
Your monthly $79.95 subscription price includes three exclusive ZIP codes for your ColorMatters postcard.
Your ColorMatters website is included in the subscription price, and requires a $250 one-time set-up fee.
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Make a decision to start something good today! Even though you know you need to grow your color printing sales, it’s so easy to let this important task get delayed by other management issues that are less important. Before something else arises and puts your good intentions on hold, pick up the phone and do something good for your printing firm!
Mike Stevens, Owner-Printer
For more information, call Karla Pierskalla at 1-800-736-0688.
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