Printer’s Press has been our most popular marketing product since its debut in 1988. In a word, Printer’s Press is fun. The copy is written to appeal to executives and business leaders, as well as to those who might read it at the reception desk or employee lunchroom. It is intended to present your printing firm as a well-informed and good-natured business. The Printer’s Press newsletter contains a wide variety of fun and interesting articles. It also has a subtle “green” theme that is intended to position the subscribing printer (you) as a partner-vendor who has created a culture of environmental responsibility in their printing business.

Marketing Tip Close Use a Photo & Begin to Build a Relationship! Using a photo of yourself or the customer service manager of your printing firm accomplishes a lot of good things: A photo causes readers to slow down a little bit as they pause to take a look. When the look at your picture, they will spend more time “looking and processing” while they decide if they recognize you or not. Photos emphasize that your printing firm is a locally-owned business. Most business people prefer to buy locally. Photos create trust. Many people believe that when you—as the owner or manager—are willing to publish your name and photo publicly on your company's sales literature, you're going to stand behind what you sell. Your willingness to introduce yourself in this manner helps build trust. Photos help print buyers remember who you are, and associate you with the printing firm you represent. The next time one of your prospects decides it's time to buy printing … you do want them to remember you and your printing firm, don't you? It's a smart choice to use a photo in you printing firm's newsletter. We also recommend spending $100 at a professional photo shoot to get a well-lit photo with a nice background to make you look your Hollywood best!
	New nameplate features calm, natural colors with simple yet attention-grabbing graphics. Traditional nameplate is distinctive and recognizable to your established customers. Customizable nameplate space makes it easier than ever for your printing firm to use your own unique graphics.

Self-Mailer Option

If you want to save time and money, we provide alternate artwork that allows you to easily convert the Printer’s Press newsletter into a 5 ½ x 8 ½ self-mailer.

The Print Shop Gang

These whimsical characters will give your readers a glimpse of life at a printing firm. The vector art design is a trend that will make your printing firm appear on the cutting edge of design. The Print Shop Gang is a really fun collection of clip art that will make you look very creative.

Printing Article

The purpose of these articles is to build trust and to help develop a good relationship between the printer (you) and your customers. These are written in a very readable “advertorial” style. Interesting and not too technical, these articles will create interest, demonstrate your knowledge and expertise—and help you sell more printing!

“Gutenberg’s Army” Cartoon

Did you know you’re in the Army? “Gutenberg’s Army” is made up of the tens of thousands of printers across North America. This is a very funny and very popular part of Printer’s Press. These humorous cartoons will make you smile. Drawn by nationally known and syndicated cartoonist Dave Carpenter.

www.CarpToons.com

Sales Letter and Mailing Envelope Option

Every month we provide you with copy for a sales cover letter that you can use to add a personal touch to your monthly mailing. It’s a great way to build a trusting relationship with potential new print buyers. For maximum impact, why not make the best impression possible and mail your newsletter, and a personalized cover letter, in the coordinating envelope we provide?

“Ben’s Friends”

There’s something magical about Ben Franklin. Everybody seems to love this early-American patriot … and printer! You make a good impression with “Ben’s Friends”—the little sayings, quotes, and proverbs he was famous for.

Celebrity Caricature

The fabulous caricatures that we use in the Printer’s Press celebrity recipe are drawn by our other nationally syndicated artist, Dave Arkle. He is an amazing talent, and his work is sure to impress your prospects and customers.

www.davearkledrawsfunny.com

“Green Theme” Marketing

We have designed Printer’s Press to have a subtle “green” theme that will position your printing firm as a culture of environmental responsibility.

If you think your customer isn’t concerned about environmental issues—or won’t pay a premium for products that are more eco-responsible—think again. With green theme marketing, you may just find an opportunity to enhance your product’s performance and strengthen your customer loyalty—and command a higher price.

Available File Formats on Mac or PC:
Adobe InDesign CS3 or Quark Xpress 7.0

Available Color Formats:
Two-Color and Four-Color

Printing Details:
11” X 17” with no bleed
Fonts Used

Suggested Audience:
Everyone! Really!

Print Shop Profile:
Personable, approachable, helpful

How It Works:

We send you a press-ready file of the text and artwork via email on the 15th of each month, two months ahead of publication.
You drop in your logo and contact information, print, and mail to customers or prospects within your exclusive zip code(s).

Printer’s Press Subscription
$59.95 monthly
This fee includes text, artwork, and exclusive mailing rights to one ZIP code. You may purchase rights to additional ZIP codes for only $10 each, per month.

How Do I Sign Up?
You can order right now online, or call us at: 1-800-736-0688

We’ll work fast to get you up and running.
You will receive a call shortly after you place your order so we can answer any questions you may have.

Use a Photo & Begin to Build a Relationship!