Frankly Speaking! is as versatile as it is funny. There
are a variety of ways it can be used to increase the
brand recognition of your printing firm. Here are just
a few ideas:

1. Front-Counter Freebie

You have customers coming in and out of your printing firm on a daily basis. A simple front-counter display puts this creative newsletter right at your customers’ fingertips.

2. Box Stuffer

Marketing in every box that leaves your printing firm. Using Frankly Speaking! as a box stuffer is a simple way to strengthen the relationship you have with your customer.

3. Salesperson “Leave-Behind”

It is essential to arm your
salespeople with pieces that they
can leave behind after a sales call.
Why not make Frankly Speaking!
one of those pieces? It creates a
positive impression of your
printing firm and will stand out
amongst other, more serious pieces.

4. Low-Cost Self-Mailer

The self-mailer option for
Frankly Speaking! means
you can mail this creative
newsletter at a separate
time from the core Classic
pieces, increasing your customers’ exposure to your printing firm.

5. Website E-Newsletter

Consider adding Frankly
Speaking! to your printing
firm’s website. Once
customers become aware
of this simple page, they
may be more likely to visit
your website to check the
next edition of Frankly Speaking!