Coupon truths:

• • Coupons don't have to be redeemed to serve a purpose.
• • Coupons create visual interest on marketing materials.
• • Coupons are more popular today than at any time in history.
• • Everybody loves coupons! If you think they “don't work,” buy next Sunday's newspaper in your area and count the number of coupons inserted in that one day's newspaper.

Coupons Defined:

A coupon is really a call to action that uses a special offer.
The special offer can be:

• • A discount of a certain percent or a certain dollar amount
• • Buy a certain quantity, and get an additional quantity at a reduced price, or free
• • A discount for future purchases
• • Buy one product, get a different product for free
• • Or a completely free product