DirectMailForPrinters.com
#2 A Beautiful Website that Promotes Four-Color Printed Products … with Instant Pricing and Online Ordering

Click below to preview a live demo website.

ColorMatters is an exciting new sales and marketing tool that is different from anything Ink Inc. has done in the past. ColorMatters is different for two reasons. First, it is the only marketing system created by Ink Inc. that is aimed at one specific niche: four-color printing. Second, it’s not just a monthly direct-mail program, but rather a complete marketing “system” that combines direct-mail advertising and website marketing. And, if you can believe this ... it only costs $79.95 per month!




Subscribers to ColorMatters will get artwork for a monthly postcard … and a 100-page-plus website. Both are specifically designed to sell four-color printing.

The monthly postcards utilize the time-tested and proven ability of direct-mail marketing to create name recognition and front-of-mind awareness. Print buyers need to think of you the next time they ask themselves, “Where can I go.to buy something printed in color?” The ColorMatters postcard will help them do just that.

The postcards will also direct print buyers to a really cool website that allows them to easily find what it is they need to print. While there, they can quickly price their own print jobs, and specify quantities, paper choice, and bindery options. It’s all very simple to use, and will make buying four-color printing online a pleasant task for your customers.


 
Campaign Branding
Create a consistent look that your customers will notice in their mailbox.
Bold Headline
Big and muscular for maximum impact.
Subhead
The monthly theme is further developed with a creative subhead.
Web Address
Drive traffic directly to your ColorMatters website with prominent placement of your Web address.

Full Bleed
Full-bleed artwork leaves a quality, professional impression.
“Did You Know?”
A fun fact or bit of trivia about color or relating to the postcard theme.
Testimonial
A theme-related “color success story,” designed to communicate the benefits of full-color printing.
Contact Information
In order to make it easy for customers to contact you, space is provided on the reverse side to repeat your Web address and list your phone number.
Bar Code White Space
The bar code “read area” has been left blank, as required by the USPS.


The ColorMatters Website can easily be added to your printing firm’s existing website. There are over 100 pages of beautiful graphics and content, all created to help your printing firm sell more four-color printing. You choose a unique ColorMatters Web address that will help you create a brand and develop front-of-mind awareness for your printing firm, improving your chances of creating loyal repeat buyers for customers.
  • • Provides breakthrough “instant pricing” technology. Your customers can easily get an estimate and then order printing online.
  • • Beautiful, contemporary design that is easy to navigate.
  • • Gives you the ability to compete with the big online printers.
  • • Can be easily added to your existing website, and you can go live quickly!

Click here to preview a live demo website.
Templates & Guidelines
This part of the website is totally unbelievable and amazing. You've got to spend a few minutes checking it out! Page layout templates are included for popular design software, and design guidelines help customers properly prepare their artwork for printing.
Four-Color Product List
Here's a great way to inform website visitors about all of the many, many different printed products you can provide—all in four color!

Rotating Ad
This panel features three different four-color ads that sell four-color printing. The ads are on a 15-second, rotating “slider,” keeping the page from becoming stale. The bold colors and movement will impress website visitors.
“Importance of Color” Article
This article highlights the positive effect color has on printed documents, and provides interesting facts that make a very persuasive case for investing more in four-color printing. This part of the website is updated quarterly. 		Product Highlight
The highlight page showcases a different four-color printed product each month. The information is presented in a scholastic manner, going far deeper than a simple ad. Readers will discover a lot of creative ideas here that they can use in their own company, and learn a variety of technical specifications that will make it easier for them to order the product from you.

  • • ColorMatters will help you win market share in the rapidly growing four-color printing segment.
  • • The attention-grabbing postcard notifies print-buyers in your marketing area that they can
       purchase four-color printing from you—a local source that they can trust and depend on.
  • • Fantastic website that provides breakthrough “instant pricing” technology.
  • • Creative, dynamic monthly postcards that present a fresh look.
  • • ColorMatters is a low-cost solution. Your break-even point is less than one sale a month!