DirectMailForPrinters.com
ColorMatters is an exciting sales and marketing tool that is different from anything we've done in the past. It's the only marketing system created by Ink Inc. that is aimed at one specific niche: four-color printing.




Subscribers to ColorMatters will get artwork for a monthly postcard... specifically designed to sell four-color printing.

The monthly postcards utilize the time-tested and proven ability of direct-mail marketing to create name recognition and front-of-mind awareness. Print buyers need to think of you the next time they ask themselves, “Where can I go to buy something printed in color?” The ColorMatters postcard will help them do just that.


 
Campaign Branding  
Create a consistent look your customers will notice in their mailbox.
Bold Headline  
Big and muscular for maximum impact.
Compelling Graphics  
The monthly theme is further developed with compelling imagery.
Full Bleed  
Full-bleed artwork leaves a quality, professional impression.

Full Bleed
Full-bleed artwork leaves a quality, professional impression.
“Did You Know?”
A fun fact or bit of trivia about color or relating to the postcard theme.
Strong Sales Message
Theme-related sales content, designed to communicate the benefits of full-color printing.
Contact Information
In order to make it easy for customers to contact you, space is provided on the reverse side to repeat your Web address and list your phone number.
Bar Code White Space
The bar code “read area” has been left blank, as required by the USPS.

  • • ColorMatters will help you win market share in the rapidly growing four-color printing segment.
  • • The attention-grabbing postcard notifies print-buyers in your marketing area that they can
       purchase four-color printing from you—a local source that they can trust and depend on.
  • • Creative, dynamic monthly postcards that present a fresh look.
  • • ColorMatters is a low-cost solution. Your break-even point is less than one sale a month!