Why waste precious time trying to think up new marketing ideas each month, when you can subscribe to the Classic Package? This “ad agency in a box” is a complete collection of coordinated sales and marketing materials. All seven items described below are included each month. What makes Classic so unique is its versatility. Your printing firm can customize a marketing package that is right for your customers using any combination of pieces. And each piece is strong enough to stand on its own. The Ink Inc. Classic Package is America’s best value in direct mail for printers. We’ve done all the work for you–just take a look.

The Classic Package is the legendary direct-mail marketing system used by successful printers for nearly two decades—over 21 million Classic packages have been mailed! It works like this: every month you’ll receive artwork for a humorous, attention-getting #10 envelope that will hold the four 8.5” x 11” inserts that create interest in the products and services your printing firm provides.

This is a really good monthly direct mailer. It works well
because the innovative envelope artwork makes it
quickly recognizable. Your printing firm will
develop a very loyal following when
you mail the Classic Package.
One of the greatest benefits of the Classic Package is the convenience of putting four dynamic marketing pieces in the hands of your customers using only one envelope. The Product Page, Inspirational Page, Humor Page, and Coupon Page are created with a harmonious design that is sure to wow your customers and prospects. The humorous approach is the key to the long-term success of the Classic Package. Instead of being perceived as junk mail, the monthly Humor Page and Inspirational Page will actually create a loyal following of fans who look forward to your next mailing! Of course, the Product Page and the Coupon Page are constant reminders of all the products and services your printing firm offers.

Humor Page

Building that all-important front-of- mind awareness starts here. The humorous approach to your mailings makes them sales-friendly and something to look forward to. You’ll be surprised at the loyalty your mailings will create.

Inspirational Page

The Inspirational Page features a feel-good message and innovative graphic design. The purpose is to create positive goodwill and an approachability that encourage prospects to call your printing firm.

Product Page

Each month, the Product Page features one of the “Top Ten” printed products you sell. It’s a constant reminder that when it’s time to buy printing, your printing firm is the place to call.

Coupon Page

Even though they are seldom redeemed, the coupons on the Coupon Page accomplish the very important twin tasks of showing the many different types of products you provide ... and create an impression that you have highly competitive pricing at your printing firm.
 

Provide your callers with pleasant music, entertaining, fun facts, and trivia to make the time pass quickly while they're waiting on hold. Each month, we’ll provide you with a new professionally-produced Advertising & Music On Hold audio file which is easily downloaded and integrated into your phone system. It also reminds your callers, while they’re on hold, of the variety of services your printing firm provides, and keeps them smiling while they’re waiting. If you’re currently not using music-on-hold technology, it is usually very easy and inexpensive to integrate with your current phone system.
Audio Sample:

AoH Sample
 

Your customers will look forward to receiving this fun, lighthearted newsletter, which also helps you sell printing. It’s a great self-mailer, lobby handout, or statement stuffer… and it’s funny! This is a very versatile marketing tool!

Learn More >>
 

Here’s an easy way to expand your marketing program to include the people who open the mail and usually pay the bills! These Statement Stuffers are an effective, low-cost way to spread the word about different products and services your printing firm offers.

About Statement Stuffers
 

If you need a good way to tell more people about your large-format printing capabilities, the Big Color Inspirational Poster will help solve your problem. The breathtaking graphics combined with an inspirational message will portray your printing firm as one that cares about the important things in life. Customers can’t help but be drawn to these unique posters.

Marketing Big Color Printing >>
 

The Table Tent, with a calendar on one side and inspirational quote on the other, has tremendous staying power. That means your printing firm’s name stays in front of your customers longer. One of the keys to increasing sales is to increase front-of-mind awareness. Keeping your name in front of your prospects month after month with a Table Tent will help you accomplish this.

A Great “Table Tent” Marketing Idea >>
 

When customers enter your printing firm, your customer service representatives are likely to be their first contact. These Lapel Labels provide a subtle amount of marketing right at the time that customers are making decisions about their order. Or consider placing a label on your printing firm’s invoices as a special attention grabber. The message that prospects see on the label will encourage them to inquire about the product featured, which can result in increased sales for your firm.

About Lapel Labels
 
Available File Formats on Mac or PC:
 Adobe InDesign CS3 or Quark Xpress 7.0

Available Color Formats:
Easy Two-Color on product page, humor page, Frankly Speaking, statement stuffers, and the envelope. Hairline Four-Color on the coupon page, inspirational page, inspirational poster, and table tent.

Printing Details:
Multiple sizes, no bleeds
Fonts Used

Suggested Audience:
Companies with less than 50 employees

Print Shop Profile:
Energetic, marketing-driven printers

How It Works:

  • We send you a press-ready file of the text and artwork via email on the 15th of each month, two months ahead of publication.
  • You drop in your logo and contact information, print, and mail to customers or prospects within your exclusive zip code(s).

The Classic Package Subscription
$79.95 monthly
This fee includes text, artwork, and exclusive mailing rights to one ZIP code. You may purchase rights to additional ZIP codes for only $10 each, per month.

How Do I Sign Up?
You can order right now online, or call us at: 1-800-736-0688

We’ll work fast to get you up and running.
You will receive a call shortly after you place your order so we can answer any questions you may have.