By keeping in touch with current customers every day, you'll see their loyalty deepen and watch their sales volume increase. Your mailers will create goodwill and a strong connection between you and your most valuable asset: your customers. There are hundreds of print-buying businesses in your marketing area that don't even know you exist. A high-quality, consistent direct mail advertising campaign will begin to create a front-of-mind awareness about your printing company in the mind of these print buyers. Printers understand the benefit of direct mail, yet only one in 40 do it. You'll enjoy a tremendous competitive advantage when you use direct mail. You'll be selling when your competitors aren't. Because many businesses don't know you, they will hesitate to buy printing from you. Using a new vendor can be risky. Monthly direct mail will create name recognition – and eventually a familiarity that will make new customers feel comfortable using you for the first time. Direct mail advertising is the easiest way to show the high-quality printing skills and capabilities you have to offer. Those businesses on your mailing list will get a different sample of your best printing every month. Direct mail advertising allows you to target market to the audience you want to reach. You don't have to pay to advertise to people who aren't even prospects. And because you're a printer, producing your mailings in-house is very cost effective. Doesn't it make more sense to print your own advertising and direct mail marketing at a wholesale cost instead of paying "retail" prices and commisions to some sales rep trying to sell you advertising? The additional sales created by direct mail advertising will help keep your employees busy. Your staff will see your commitment to future growth and profits, and they'll translate that to mean greater pay and job security for them. If you have any type of outside sales effort, direct mail paves the way before a prospect is contacted and “follows up” after the prospect is contacted. This warming effect creates greater customer acceptance and increased sales for your sales reps…and you. Direct mail is a very low-cost way to canvas your business community month after month. You need a steady flow of new customers to keep your business financially healthy. Direct mail will keep making contacts when you don't have the time or the outside sales staff. Surveys among the top printers repeatedly find that monthly direct mail advertising is their common thread of success. Additionally, virtually every marketing expert, industry leader, printing consultant, and printing industry magazine advocates using direct mail marketing to build sales.
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